IAB Podcast Upfront
Social Content Campaign
Podcast Upfront. Made Better.
To get our audience excited about the 2023 IAB Podcast Upfront, we created short, sharable teaser videos highlighting our Podcast Network’s biggest shows and hosts. Working within the framework of our recently-rebranded visual identity, and expanding on our “Podcasts. Made Better.” messaging, we brought our favorite podcast genres to life in a minimal yet energetic and striking fashion.
While most media players had modest impacts, SiriusXM Media stood out with a unique, talent and content-driven approach. Ad Perceptions reported SiriusXM Media to be the highest attended session of ‘23; 7 in 10 attendees said they were “positively impacted” by our content; and with +45% more attendees than we had previous year.
True Crime is all about the community.
With the most-respected True Crime podcasts available, such as Crime Junkie, Dateline, and Killed, we show that the genre goes beyond sensationalism to focus on storytelling, community, and justice.
Unpacking culture without the baggage.
Our roster of Lifestyle and Culture podcasts deliver vibrant discussions (Vibe Check), dish out inspiring advice (Mel Robbins), and spill more tea than a drunken Englishman (Tinx).
News with new POVs.
No one delivers so many takes on what’s up in the world than our News portfolio. From mainstream voices like Rachael Maddow and Trymaine Lee to the indie upstarts of the Pod Save America crew, if it’s about current events, we got you covered.
Big laughs. Huge laughs.
No one can bring the funny like the roster of amazing comedic hosts on the SiriusXM Podcast Network. Lead by Conan O’Brien Needs a Friend, Office Ladies, and The Fckry, we deliver non-stop laughs
Let us introduce ourselves
We may be big in podcasting but that’s not all. Our dynamic audio portfolio spans not only podcasts but also SiriusXM, Pandora, and Soundcloud.
Podcasts. By the numbers.
We not only deliver the biggest stars in podcasting but also deliver the biggest results. After highlighting our amazing talent, we take a brief opportunity to highlight some of our top-level stats.
Any Device. Any Platform.
We formatted all our content in three aspect ratios with a range of alternate runtimes, suitable to tailor our content to perform best on across all social platforms.
Promo for the Podcast Stars
To drive attendance and viewers to our segment at the event, we launched a social campaign promoting our top-shelf podcast talent like Conan O’Brien, Kelly Ripa, Ashley Flowers, DeRay Mckesson, and Neil DeGrasse Tyson.