Brand Launch Social Campaign
We’ve got a new logo and a new name, but our goal has always been the same: to be the best we can be for our advertisers. How? By offering exclusive content, an unmatched product suite, first-to-market measurement solutions, and the best customer service around. And today, we’re more confident in that than ever.
To get this message out, we created a social video campaign built around our new brand tagline “Serious about audio.” Leaning hard into our new visual direction, we perform a speedrun through our dynamic audio portfolio which spans across Live, Streaming, and Podcasts.
Videos formatted for all screens and social platforms.
Social campaign videos.
We expanded on the meaning behind “Serious about audio.” and created a series of five social videos highlighting key talent, platforms, capabilities, and statistics. Each video is anchored with our previous brand name/logo evolving into our new identity, informing our audience of the newly-launched rebrand. With our vibrant brand colors, punchy messaging, and eye-catching motion design, these videos ran organically across all socials channels, were amplified by paid media, and used at various experiential events.