The Who’s Who
2023 Podcast Trend Report
2023 Podcast Trends Report
So, how do we reshape how marketers are thinking about podcast advertising, all while cutting through the clutter? Bring it back to the reason they exist: the audience.
About the website
Podcast advertising has modernized—it’s now a place you can reach your exact audience with messages at-scale. And thanks to our 2023 Podcast Trends Report, you can dive deep into the personas powering the most popular genres.
We created a mobile-first digital experience, featuring 15 custom 3D illustrations to drive engagement, provide an innovative platform to showcase our diverse listener personas, and promote our annual podcast report.
Custom Illustrations that move.
At the heart of the campaign are the listener personas, which are represented by a series of 15 custom 3D illustrations. We color-coded each set based on podcast genre and used dynamic motion across the site showcase the power and prominence of our audience. We also included easter eggs, like the interactive trading card on the download form which teased the upcoming IRL trading cards which would be gifted at our experiential activations.
Videos for social and experiential
Our social media video campaign features key stats demonstrating how brands can target precise audiences with personalized messages. Featuring our bespoke 3D illustrations, the campaign highlights key insights from our 2023 Podcast Trends Report, showcasing the diverse listener personas that power today's most popular genres.
Digital Ads
We kicked off a laser-focused paid media blitz across top-tier platforms like Ad Age, all to spread the word about our 2023 Podcast Trends Report. It's all about sparking conversations and turning heads in the advertising world, getting everyone ready about what's next in podcasting.
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The Report
We dig deep into the audiences powering the biggest genres to understand who they are, why they listen, and what will resonate with them. In this 30+ page report jam-packed with custom insights and featuring distinct podcast listening personas, we find out exactly who you need to go after, and what they're listening to.
IRL Trading Cards
To bring our listener personas into the real world, we turned them into sets of collectable trading cards. True to the form, each card came complete with lister persona statistics on the flipside. We distributed packs to VIP clients and guests at our activations for Podcast Movement and Adweek New York.
